The Next Step

The tools are more powerful than ever. The data is there. The technology is moving fast. But more options don't always mean more clarity—and the gap between brands that grow with intention and those that just keep up is widening.

Commerce Symposium: The Next Step is an afternoon of speeches and roundtables for e-commerce and digital leaders who want to go deeper than the average conference panel. No generic frameworks, no vendor pitches—just honest, substantive conversations among operators who are actually building things at some of the most respected consumer brands in the world.

What we'll talk about

• Tooling. The infrastructure beneath your e-commerce either unlocks your ambition or quietly caps it. We'll look at the state of the art and what it takes to remove the bottlenecks standing between you and where you want to go.
• Control. The brands that grow with intention are the ones that own their processes, their data, and their decisions. We'll explore what that looks like from a governance and operational standpoint.
• The future. Agentic commerce, generative AI, 1:1 personalization—the noise is at its peak. We'll talk about what matters right now, and what's still more hype than reality.