Merchant and the Machine
Senior e-commerce leaders from fashion, beauty, and luxury brands share how AI is changing daily work and customer experience.
When
5:30 – 9:30 PM
Where
Milan
Spazio Pio XI
Co-hosts
About the event
AI is reshaping brand discovery, operations and customer experience — but most of what gets said about it is either hype or theory.
Merchant and the Machine is an evening for senior e-commerce decision-makers at Italian fashion, beauty and luxury brands who want the version practitioners actually live: what's been tried, what worked, what didn't.
What we'll talk about:
- What does AI change day-to-day, not on a slide? A senior e-commerce leader with years across major brands shares the challenges she's facing right now and her practical approach to AI — site experience included.
- Does AI look different from the founder's chair than from the e-commerce desk? A founder and their e-commerce director compare notes — expectations, opportunities and friction, seen from two vantage points inside the same company.
- What is AI actually doing inside e-commerce today, beyond the pitch? A round table of practitioners with different backgrounds trades concrete examples for takeaways you can use Monday morning.
Agenda
17:30
Arrival & registration
18:00–19:30
TBD
19:30–21:30
Networking drinks
Venue
Spazio Pio XI
Spazio Pio XI is a bright event space on the first floor of a twentieth-century building in central Milan, beside the Pinacoteca Ambrosiana and a short walk from the Duomo. Its flexible rooms, audiovisual setup, and professional kitchen suit both talks and the drinks that follow.
Milan