The Cultural Footprint of Brands: From Ingredients to Icons
In partnership with our friends at Future Commerce, this guide explores four classifications of brands that have found ways to endure: Modernist Brands, Ingredient Brands, Generational Brands, and Cultural Brands. Each brand class has a developed evolutionary armor that allows them to persist and endure, making them what they are today.
Together, we'll look at how brands become cultural fixtures, the different ways that they persist through changing times, and how modern retail operators and brand strategists can learn from these insular case studies to find relevance, sustain growth, and build long-lasting value.
As yesterday’s playbooks become today’s red flags, this might be just the map you need to plot the next phase of your brand’s growth.
In partnership with
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In partnership with our friends at Future Commerce, this guide explores four classifications of brands that have found ways to endure: Modernist Brands, Ingredient Brands, Generational Brands, and Cultural Brands. Each brand class has a developed evolutionary armor that allows them to persist and endure, making them what they are today.
Together, we'll look at how brands become cultural fixtures, the different ways that they persist through changing times, and how modern retail operators and brand strategists can learn from these insular case studies to find relevance, sustain growth, and build long-lasting value.
As yesterday’s playbooks become today’s red flags, this might be just the map you need to plot the next phase of your brand’s growth.
In partnership with