As an eCommerce consulting firm, we know the value behind a custom store implementation: **not going
with a SaaS solution affords you maximum flexibility and endless innovation opportunities** —
there's nothing a good development team can't do.

For digital brands, this can be powerful: **when your platform doesn't limit you, you can implement
whatever you have in mind,** and create even stronger bonds with your customers.

However, there are also downsides:

* Having a solid development workflow is good for new features and invasive modifications, but it
  becomes a bottleneck when you only need to change an email template, or the arrangement of
  elements on a page. Relying on developers for these tasks can slow you down.
* **Your developers' time is important and, most likely, expensive.** Having them make trivial
  adjustments to your content or campaigns may not be the best use of their expertise. Instead, you
  should do whatever you can to free them up for more important work.

Luckily, a lot of tools have emerged over the last years that allow you to make changes to almost
every customer-facing aspect of your store without necessarily involving your developers. These are
SaaS tools that only have to be integrated with your store once, and then provide you with an admin
panel you can access and use autonomously.

There are a lot of options for different categories, and over the years we've used many of them for
our customers. Here's a round-up of the best one in each category, along with a few alternatives
you may also want to try!

## 1. Manage your content yourself

Content management is one of those areas where self-serve tools have been available for a long time,
but are not always used (the right way). Headless CMS solutions are all the rage now, and the
philosophy behind them is fairly simple.

Unlike a traditional CMS, that allows editors to enter whatever they want in the page, with the risk
of creating un-optimized or even broken layouts, **headless CMSs require your developers to specify
the possible structure of the content upfront.** Content editors can then manage the content through
the headless CMS. Finally, this content is pulled by your store and displayed to your customers when
they visit the corresponding page(s).

While they may seem limiting to someone accustomed to old-style content management tools, **headless
CMSs are extremely powerful if used the right way**, and they can be just as flexible, if not more,
than traditional solutions, while sparing your developers a lot of tedious work.

### The best headless CMS: Prismic

[VIDEO](https://drive.google.com/file/d/181Oppz0QeRmrr11ShCrQ4DXC4jwpTNQT/view?usp=share_link)

Out of all the headless CMSs we have tried, [Prismic](https://prismic.io) definitely comes out on
top. **It's an extremely modern tool with a powerful API and development toolkits for the most
popular languages, and it can be easily integrated in any application.**

Its pricing is also [very competitive](https://prismic.io/pricing), with a free basic plan and
attractive options for organizations of all shapes and sizes.

There are a couple of alternatives also worth considering:

* [Alchemy CMS](https://alchemy-cms.com/about) is an open-source, self-hosted headless CMS for Ruby
  on Rails applications. It's a good option if you don't want to pay a third-party to host your
  content, but may be more complex for your development team to configure and maintain, especially
  if they don't have experience with Ruby.
* [Contentful](https://www.contentful.com) is Prismic's main competitor. While it's a solid option
  trusted by large companies such as Spotify, Lyft and Twilio, we have found it to be less reliable
  than Prismic, and a bit behind the curve when it comes to its technical capabilities. The pricing
  is also [much steeper](https://www.contentful.com/pricing) than Prismic's, going from $39/mo to
  $879/mo.

## 2. Build 360-degree marketing campaigns

**For digital brands, creating a loyal customer-base that identifies with your values and mission is
a matter of life or death**, and how, when and where you communicate with your users is key to
creating a successful and engaged community of brand _aficionados_.

Unfortunately, very often these touchpoints are hardcoded by developers into the application, which
means every experiment and every change need to go through the development team before customers can
benefit from them. **This can be especially critical for time-sensitive marketing campaigns,** where
getting the timing right can mean the difference between a customer and a lost sale.

Luckily, there are a few tools out there that can help you take back control. The integration flow
is usually straightforward: you ask your developers to send customer information to the marketing
automation service, which you then use to communicate with customers autonomously.

### The best marketing tool: Klaviyo

![The Klaviyo email marketing UI.](https://cdn.sanity.io/images/kqgmf0g2/production/34c56d7e6b8d6bda3f2dfaf44a6668137211eab0-1395x762.png?fit=clip)

A relatively recent product, [Klaviyo](https://www.klaviyo.com/) won our hearts when we first used
it, thanks to its flexibility and ease of customization for the end-user.

It allows you to run email, SMS and social media marketing campaigns all from the same interface
and leveraging the same dataset, and (obviously) supports A/B testing of your campaigns so that you
can test small changes and tweak your campaigns accordingly.

But where Klaviyo really shines is in its event-based architecture: by integrating with your store,
**Klaviyo knows when your customers take certain actions and allows you to build complex automated
campaigns** such as abandoned cart flows, all without having to involve your devs!

The most prominent alternative to Klaviyo is [Mailchimp](https://mailchimp.com), a giant in this
industry. While it provides many of Klaviyo's features, Mailchimp lacks SMS marketing capabilities
and has other features, such as landing pages and postcards, that may not be needed by the average
brand.

## 3. A/B test to your heart's desire

A/B testing can be a complex feat to pull off properly. Not only do you have to implement the
testing logic, but you also need a solid framework in place to validate the results of your
experiments and ensure you're not jumping to conclusions.

From a technical standpoint, implementing experiments is not fun either: each experiment needs to
be implemented manually, and failed experiments often linger unused in your codebase because no one
has time to remove them. **Over time, this accumulation of failed experiments can create huge
amounts of technical debt and slow down development.**

The complexity behind running a reliable A/B test often puts off companies who'd like to start with
the technique. When done right though, **A/B testing can be a powerful tool to optimize your
conversion rates and get a better sense of your customers' taste**, and there are a few tools you
can use to make this process a breeze.

### The best A/B testing tool: Optimizely

![The Optimizely A/B testing UI.](https://cdn.sanity.io/images/kqgmf0g2/production/1c7ac7dc278e63f43c8fd68b6f1cf66dd6f6101b-1849x1278.png?fit=clip)

[Optimizely](https://www.optimizely.com/) is an all-in-one platform for A/B testing all aspects of
your website, trusted by the most prominent startups and enterprises. A full-stack implementation
consists of two components:

* A frontend plugin that allows you to **run customer-facing A/B tests without involving your
  development team**, e.g. testing two versions of your landing page.
* A backend integration that allows your development team to implement A/B tests for more complex
  aspects, such as testing different promotions or shipping options.

You can manage experiments directly from Optimizely's UI, **which will also determine the winner
with its proprietary algorithms** — no Excel spreadsheet needed.

A popular alternative to Optimizely is [LaunchDarkly](https://launchdarkly.com), although you should
know LaunchDarkly is more focused on feature flags and does not provide a visual editor that allows
you to run customer-facing experiments without asking your developers.

## 4. Up your data collection game

Data is the stepping stone in the journey from online store to digitally-native vertical brand. As
Andy Dunn, one of Bonobos' co-founders and
[the man who coined the term _DNVB_](https://medium.com/@dunn/digitally-native-vertical-brands-b26a26f2cf83),
says:

> Deeper data on the consumer drives enables the DNVB to stay closer to the customer than its brick
> and mortar driven peers, and the ownership of the brand end-to-end fuels more affinity for a
> vertical commerce brand than even the best e-commerce experiences.
Being able to do more with your data unlocks new possibilities for your business. In turn, **your
ability to analyze data in a meaningful way is a function of how much data you collect and where.**

Traditionally, adding a new analytics service to your toolbelt has been very dependent on
development work. Developers would have to write a custom integration for the new service and then
test it to make sure data was being collected consistently and reliably. This could result in slow
integration times and lost opportunities.

But in the last few years, a new category tools was born that promise to solve this problem once
and for all. This new breed of services acts as a gateway between your application and all of your
tracking and analytics tools. They provides a unified programming interface that **drastically
simplifies the integration work for your development team,** as they only have to integrate with one
service and not ten. Store owners can then manage all of their tracking integrations from the
gateway's control panel. Adding new services is as simple as clicking a button — no dev needed!

### The best data platform: Segment

![The Segment data collection UI.](https://cdn.sanity.io/images/kqgmf0g2/production/0f94ab549ae2c13cf121a0c26936e899aa9f079d-1121x519.svg?fit=clip)

[Segment](https://segment.com) touts itself as a customer data platform (CDP). In other words, they
provide a centralized data collection service and give you the tools you need to manage and act on
your data.

Trusted by tens of startups and large organizations, Segment lives up to its promise of dramatically
simplifying data collection: **developers only have to integrate Segment in your application once.**
You can then enable and test new tracking and analytics services in a blink of an eye, freeing up
your engineering team's time for other initiatives.

In our experience, **Segment is incredibly reliable and provides an amazing user experience.** It
reduces development spend and implementation time.

A popular alternative is [Google Tag Manager](https://tagmanager.google.com/), which allows you to
manage all of your tracking snippets from one interface. However, GTM is much more limited than
Segment, because it simply acts as a central repository for different tracking codes, and doesn't
know anything about the data you are collecting. On the upside, it's free, so it may be a good
starting point if you just want to dip your toes in this water, or if you don't need a full-fledged
data collection platform.

## 5. ...and access new business insights!

Now that customer data is flowing in the right direction(s), it's time to use it to make informed
decisions about your business. In order to do that, many stores develop their internal reporting
tools, which take a lot of time away from core business priorities, or turn to Excel spreadsheets,
which often fall short of business requirements.

Instead, **companies that use data to drive important decisions, such as digitally-native vertical
brands, can and should rely on battle-tested Business Intelligence (BI) platforms.** These are tools
that plug directly into your data sources and can generate reports about all aspects of your
company's operations and sales.

Using a BI platform instead of in-house solutions allows you to access richer insights into your
data and let your developers focusing on core business capabilities rather than internal software.

### The best BI platform: Looker

![The Looker business intelligence UI.](https://cdn.sanity.io/images/kqgmf0g2/production/ad302d86b3f6a04f0641560e3f0bcdc04966649d-942x571.png?fit=clip)

There's no shortage of BI platforms, as these tools have always been used by companies of all sizes
to better understand the market and drive strategic decisions. Among all the options,
[Looker](https://looker.com) stands apart for its modern take on business intelligence.

By combining BI, data visualization and reporting capabilities, **Looker allows you to create very
flexible experiences:** for instance, you can embed data visualizations directly in your store's
dashboard, or send a sales report every month to your key decision-makers, so that everyone's always
in the loop and can make the right decisions.

**Looker allows you to access the data you need, wherever you need it,** making sure that reports
are being put to good use rather than just sitting there and gathering dust.

[Tableau](https://www.tableau.com) is also worth looking into, although it takes a more traditional
approach to business intelligence, centralizing all your data and reports under the same roof.

## Flexibility + automation FTW

Most of these tools have plugins to integrate with the most popular SaaS eCommerce platforms.
Unfortunately, **these plugins often offer a shallow integration** that doesn't cover all customer
touchpoints or doesn't capture all the data you could leverage.

In some cases, the fault lies on the plugin developer for not doing a good job. In others, it's due
to the sandboxed nature of SaaS solutions, that don't expose all the hooks and information the
services need to show their full potential.

**By adopting a flexible, open-source eCommerce framework such as [Solidus](https://solidus.io), you
are getting the best of both worlds:** on one hand, you can create deep integrations that let you
leverage all the features of these awesome services; on the other, you are not limited by your
platform, and can implement all those features that make your brand stand apart from its
competitors.

5 No-Code eCommerce Management Tools

These days code is a collaborative matter. Good developers are expected
to both write great code and help others write code. Code reviews play a crucial part in this: they're the main tool a team has to ship great code and have fun while doing so.

## 😤 Reviews are hard

First of all, let me say it loud and clear: doing code reviews is **damn hard**.
If somebody says giving a pull request review is easy it's probably because they never actually went over a pull request. Pull request reviews are hard because:

* you need to be polite and forgiving;
* it happens remotely 99% of the times;
* you need to think like someone else;
* everyone has their own coding style and it should be respected;
* code written in 10 hours is often reviewed in under 10 minutes;
* praise and criticism happens publicly;
* you are going to write stupid things and completely fail;
* ...

It also depends on the PR of course: certain PRs are pretty straightforward.
You can relax with simple PRs, just approve them and merge them ASAP, your
code deserves it.

I think you get the picture: pull request reviews are more about people and less
about code and computers. In a productive development team reviews should happen
often and be stress-free; they should help the team improve over time, spread
knowledge and increase overall badassery.

## 📕 My Checklist

When I need to go over a pull request I do it several times and use each time a
different point of view. I do this because checking everything at once is simply
unbearable... I lose track of what I'm looking for and I need to start all over
again. So each time I need to look at a PR I look for:

1. syntactic correctness
2. feature completeness
3. meaningful use of git

### ✅ Syntactic Correctness

This is the first check: it's easy and fast (depending on the amount of code)
and doesn't require a fresh brain and, usually, can even happen late during the
day because it's just a matter of checking:

- do tests pass? Is the build green?
- does static code analysis report problems (i.e. [RuboCop][rubocop] and
friends)?
- overall look of the code, are there any code smells?
- are the description and the commit messages written in proper English?
- does the PR respect all of the project conventions (i.e. branch naming,
labels, ...)?

Generally, if something is clearly wrong I either assume the PR is not ready to
be reviewed or straight away ask for a fix on those simple things before digging
into the PR.

The key take-away here is **automation**: you'll save a ton of time by using
tools like [overcommit][overcommit] or [Hound][hound], take the time to
configure them properly so they can do the work you would do manually.

Another thing I do regularly is using [pull request templates][pr-templates] to
add a checklist of what a project needs. Depending on the project and team, stating
clearly the review process within the PR itself can be a huge time-saver,
especially for simple requirements. There are a [ton of examples][pr-template-examples]
you can choose from.

![](https://cdn.sanity.io/images/kqgmf0g2/production/a30b68397c4da12a3e1274e08ff86159eff9e1fa-200x144.webp?fit=clip)

### ✅ Feature Completeness

This step is the hardest. First of all, I read once or twice the issue the PR is
trying to solve (it should be linked in the PR description), then I go over the
code changes, class by class, file by file and dig down the code as in depth as
I can.

The idea here is to try to understand if the person that wrote the code:

- had a good understanding of the issue (asked the right questions, had the
required skills, ...)
- wrote code that actually solved the issue
- didn't miss any edge-cases
- used the right design patterns (and didn't over-engineer the code)

All of the above can be *extremely hard* because you're generally looking at
the result of several hours of work in a short amount of time (sometimes you even
need that code in production and it won't help).

The key takeaway here is **open-mindedness**: never assume anything. Always be
neutral when reviewing code, you should look at code as something that can
advance a project, not like a form of art.

If you've been asked for a review there's a good chance you're the more senior
developer (at least in that competence area). It can be tempting to request
changes just because the code "looks ugly" or maybe because that doesn't look
like something you would write... That's not the way you should do it: look for
real problems, effective solutions and give developers the freedom to write the
code in their style within the project guidelines.

![](https://cdn.sanity.io/images/kqgmf0g2/production/eacaebf6b0ca46c088f79d4baeef17bc69419e5a-499x341.gif?fit=clip)

### ✅ Meaningful Use of Git

So, the code looks solid, now onto the commits. Why are commits so important?
I think of the git history as a ball of yarn that needs to be untangled: would you
prefer the thread to be neatly rolled around... or would you prefer it to be randomly
put together just for the sake of building a ball form?

This makes sense to me because we've always used [Trunk Based Development][trunk] so
our projects' `master` history is a single line of commits with each commit connecting
(hopefully) to the following one, in a single stream of changes. As the features grow and
evolve, the git history linearly represents what happened and why.

With commits following one another it's helpful to try to tell a story with [good git
messages][git-messages] and overall common sense. I ask for changes on a PR when:

- meaningless history added (code is added and removed within the same PR)
- lots of changes and few commits (history is not explained properly)
- lots of commits and few changes (meaningless history probably added)
- commits explaining what the code does instead of saying why it does it
- merge commits (rebasing is a tidier way of making changes on PRs)
- commits not explaining what's happening (the infamous "fix the fix")

A lot of my time goes into reviewing git messages and it can sometimes feel like a
chore (in particular for smaller projects) nonetheless understanding clearly
what and why a particular piece of code is there is crucial for long term success
of a team of developers. On long term projects developers often forget what happened
a year ago, not to speak of new developers picking up the project later down the road.

![](https://cdn.sanity.io/images/kqgmf0g2/production/528c59f74aa0bd3b3a7ab8c1f93c258813f22db0-392x208.gif?fit=clip)

##  💅 Tips and Tricks

And that's pretty much it! I'll end this post with a final list of random things
that I find helpful:

* automate everything that can be automated
* giving reviews will help you write reviewer-friendly code, encourage everyone to review code
* speak to your team so that they know you don't hate them
* practice [Radical Candor][radical-candor]
* add gifs and funny pictures once in while to a review, a good laugh will set the right mood
* you're not on Twitter, don't troll around
* always explain why, never say "change this" without actually providing some examples
* if everything else fails, schedule a pairing session
* schedule your "review time" (I generally do 80% code/20% reviews)

A Guide to Effective Pull Request Reviews

Once the number of decision-makers in a company increases, it becomes increasingly more difficult to
gather feedback and get stakeholder buy-in on organization-wide changes and policies.

Conference calls and instant messaging, the two communication mediums of choice at most modern
companies, are not the right tool for the job: their fast-paced nature and volatility makes it
difficult for people to collect and organize their thoughts before sending them out to their
colleagues for evaluation.

## Feedback takes time

For most of us, it takes hours or even days to analyze a new idea from all possible angles and
structure it properly, but in a chat or a call, you only have minutes to do it before losing
people’s attention. This makes these tools the perfect place for quick back and forth, but not a
good choice for decisions or projects with a wider scope.

The same goes for feedback: **if you really want someone's opinion on your plan, you need to give
them time to think it through.** You are not going to have someone’s full attention by Slack-ing
them in the middle of the morning - the best you can hope for is a thumbs-up. It gets even worse
when people are sick or on vacation: in this case, you risk completely missing out on their feedback
because they were simply not in the right place at the right time.

At Nebulab, we started experiencing a few of these problems and then some more. With four directors
handling all aspects of the company’s operations and a marketing and design department to coordinate
with, we started experiencing a lot of frustration when trying to propose new initiatives that
affected the entire company.

Furthermore, people would be too busy to leave their feedback on new ideas or simply miss them in
the daily sea of Slack messages. When left, feedback would then sometimes be misplaced and/or
forgotten, which caused a lot of friction and slowed down the implementation of new initiatives.

We knew there _had_ to be a better way to discuss ideas and make decisions. We just didn’t expect it
would come all the way from 1969.

## Enter the world of RFCs

The Internet has had a structured format for gathering feedback and describing initiatives for quite
a long time: in 1969, Steve Connor wrote the very first RFC (Request for Comments) at UCLA to
organize the work of the new ARPAnet research program. In fact, RFCs were the first online
publication series.

Over the years, RFCs have been used as a way to gather peer review on new ideas, architectures and
protocols by many official bodies and independent authors all over the world. While some RFCs end up
becoming Internet standards, for the vast majority of them the purpose is to gather initial feedback
on an idea to refine it and make it ready for real-world usage.

We thought RFCs would be the perfect format to propose new ideas and initiatives in Nebulab.

## Our RFC template

We knew we’d need to tweak the format slightly: RFCs used by the IETF tend to be very formal,
because they describe standards that will be potentially adopted by the entire Internet, but in our
case we just wanted to propose changes for our company.

With this goal in mind, we listed a few constraints for our RFCs:

* They had to allow us to **explain an idea in detail** and reply to reasonable objections in
  advance rather than on the spot.
* They had to provide us with a **centralized place to gather peer feedback** and implement it
  before being rolled out.
* They had to provide **a clear framework for experimenting** with new ideas before making them
  official company policies.

We quickly sketched a first draft of our RFC template in Google Docs. We chose Google Docs because
it makes it extremely easy to organize files, share them with the right people and gather and
implement feedback in the form of inline comments.

This is what we came up with:

![](https://cdn.sanity.io/images/kqgmf0g2/production/1c6b4aade8b264af3c9ff37d121b518e9d0de0b3-1278x1526.png?fit=clip)

I’ll skip the header, since it’s quite self-explanatory. Instead, let’s walk through the other
sections one at a time.

## Why, what, how

First of all, we want to explain _why_ we are proposing this change. This really forces us to think
about the problem we’re trying to solve and the outcome we want to achieve. This is probably the
most important part of the entire RFC: **the best-designed initiative in the world won’t do your
company much good if it’s solving the wrong problem**, and putting it in writing helps you ensure
you deeply understand the challenge at hand.

Next, we explain the solution we are proposing to the problem. These are the implementation details,
and we usually go quite in depth here about what we want to do and how we plan to do it. This allows
peers to visualize our solution and provide feedback to propose improvements and better alternatives
to our plan, as well as to find any drawbacks or areas of the company that we forgot to cover.

Finally, we describe the roll-out plan for our initiative. When you start with a brand new policy or
project, it’s not enough to simply dive into the execution. Instead, **you need to create the proper
structure to support your initiative**, communicate it to the relevant team members and ensure
everyone’s on board and clear on how to execute. We quickly realized that this initial phase can
make or break our ideas, so it can’t be left to chance.

The first three sections give you a pretty good overview of the problem we’re solving and how we
want to solve it, but how can we go about validating our solution?

## Define what success looks like

This is where the _Metrics_ section comes in. For each RFC, we do our best to list two or three
metrics that we can use to evaluate the proposal and determine whether it’s working as expected or
not.

This is necessary because it’s very easy for new ideas to start accumulating on people’s plates and
drag on even when it’s clear they aren’t working. No one wants to shoot an idea in the head,
especially when it’s not ours, but **every new policy and every new initiative come with a burden:**
management needs to document it and team members need to understand it and execute on it.

By having clear metrics, we can revisit an RFC and quickly determine if it solved the problem it was
designed for or not.

This is what we use the _Status_ column for: when an RFC is first created, it’s a _Draft_. Then,
once it’s ready to be shared with relevant team members, it becomes a _Proposal_. At this point, any
feedback is integrated and the RFC is finalized and rolled, and it becomes _Experimental_. When we
revisit the RFC and determine whether it’s working or not, it becomes either _Effective_ or
_Abandoned_.

## Plan for the future

You may have noticed the template also has a _Future possibilities_ section. This is because we
encourage people to keep their initial RFC for an initiative as lean as possible, which allows them
to quickly validate ideas before deciding whether to continue with their development or not.

So, for instance, for an RFC that describes a new type of service Nebulab could offer to its
clients, future possibilities may include productizing that service so that we can provide the same
value to clients with a fraction of the work. However, this is definitely not something we want to
do in the initial phase of the implementation, since it would cost us a lot of time before we even
know if the service resonates with our customers.

By planning for future possibilities in advance, you can write down any ideas while they’re still
fresh in your mind without spending the time to implement them.

## Asking for and integrating feedback

As I mentioned, one of the reasons we chose Google Docs is because it makes it extremely easy to
leave inline feedback on a document, and the comments system allows the author of the document to
reply to the feedback, reach a conclusion and incorporate it in the original content (or drop it).

When we’re working on an RFC, we usually ask for **30% feedback, 60% feedback and 90% feedback** so
that we can adjust the document at different stages of its lifecycle. This concept is better
explained in <a href="https://blog.trello.com/avoid-the-seagull-effect-30/60/90-feedback-framework" target="_blank">an
article by Trello</a> which we strongly invite you to read. It can be applied to all kinds of
feedback, not just RFCs, and **it can truly transform how a company thinks about feedback and
collaboration.**

In the case of an RFC, an important aspect to keep in mind is that, because of their experimental
nature, the author(s) have complete freedom on which feedback to accept and which to discard. Your
RFC is your baby and you can decide how you want to raise it - after all, that’s why we have a
structured way to determine success!

## When NOT to use RFCs

I want to end on a note of caution: RFCs can be a great tool for driving change across a company. As
we’ve seen, they give us a structured way to document a transformation, get buy-in from teammates
and evaluate the results. However, they’re not a one-size-fits-all tool, and there are a few
scenarios where I’d advise against using an RFC:

* **When the change is so small it doesn’t warrant a full-blown discussion.** This can be the case
  for instance with small implementation changes for existing initiatives. At the end of the day,
  you set this boundary, but make sure to use your judgment.
* **When the change has limited scope (i.e. it only affects a team of the company).** In this case,
  you’re probably better off discussing the change with the individuals involved directly rather
  than trying to capture all the details in advance.
* **When you don’t actually care about the feedback.** We strongly encourage people to own their
  aspects of the business here at Nebulab and we give them all the freedom they need to do it. If
  you feel very strongly about a choice and you can validate it easily and with little to no
  repercussions, then just go for it.

As always, your mileage may vary, but we’re pretty sure most companies could benefit immensely from
having a more structured approach to organizational change.

## Additional resources

The following articles have been a source of inspiration for our RFC process and we strongly
recommend them:

* [https://philcalcado.com/2018/11/19/a_structured_rfc_process.html] A Structured RFC Process
* [https://blog.trello.com/avoid-the-seagull-effect-30/60/90-feedback-framework] Avoid The Seagull Effect: The 30/60/90 Framework For Feedback

Finally, [https://docs.google.com/document/d/1cSNTB0ECzyiuTMm2Rb8RiGtN_iizzmjWJZiztljTv4w/edit"] (we
have published our RFC template), so that you can easily fork it and use it at your company!

Using RFCs to Drive Organizational Change

## Motivation

At the very beginning, HTML was among the first and few technologies enabling
creation of web documents. Not long, JavaScript was introduced, sprinkled here
and there, drop-down menus and simple animations started to appear. Eventually,
the web advanced from simple static websites to highly-interactive asynchronous
web pages.

The web has evolved and so did [Ruby on Rails](https://rubyonrails.org/). The
framework now provides improved JavaScript tooling, including integrations for
both [yarn](https://yarnpkg.com/en/) package manager and [webpack](https://webpack.js.org/) module bundler -
de facto choice in the JavaScript community. Out of the box support for these tools
facilitates creation of rich client applications. We can now easier than ever build
Rails-backed applications with modern tools like [Vue](https://vuejs.org/), [React](https://reactjs.org/) and [Angular](https://angular.io/).

However, as we develop our applications with modern JavaScript libraries, a new
concern emerges. Feature specs that once brought confidence are now becoming
increasingly brittle. Specs that once steadily navigated through almost static web
pages now stumble and fall in an asynchronous world of JavaScript.

Hence, similarly to how webpack and yarn were previously introduced to *build*
modern applications, we further introduce [Cypress](https://www.cypress.io/) to *test* them. Particularly,
in this post, we look at Cypress as an alternative tool for writing and executing
feature specs. We explore the key points that make it stand out among other web
automation tools. Finally, we demonstrate how to integrate Cypress into a Ruby on Rails
development cycle by setting up tests in both local and CI environments.

## Cypress

Cypress is a JavaScript end-to-end testing framework. It is an all-in-one solution
that enables one to both write and execute tests that run in the browser. In a
Rails project, Cypress takes place of both Capybara and the underlying web driver.

## Cypress vs Selenium

Without doubt, Capybara is the most popular and widely adopted solution for integration
testing in Rails. It provides a robust interface to communicate with the browser
through a web driver. Although Capybara is agnostic of the installed driver,
[Selenium WebDriver](https://github.com/teamcapybara/capybara#selenium) is the prevailing choice among Rails developers.
As Selenium is the most widespread solution also beyond Rails, it is therefore important
to understand the difference between Cypress and the combination of Capybara/Selenium.

The key difference between Cypress and Selenium lies in their ways of communication
with the browser, i.e. browser automation. With Selenium, all communications are
done through an external to the browser driver (the WebDriver). To simulate user
actions, Selenium queries the browser by sending remote calls through the network and
then extracting the desired information from the responses. Cypress, on the other
hand, doesn't involve any network communication. It lives directly in the browser
and runs the tests in the same run-loop as the client application. That is, Cypress
tests are right there - in the browser, sharing the same context with your application.

As an outside process, Selenium is not able to react to events in the same run-loop.
Events are thus processed asynchronously, can be overlooked and network delays may
be introduced. This may lead to test flakiness and longer execution times.

In contrast, by sharing the same JavaScript event-loop with your application, Cypress
is synchronously notified of all events as they occur leading to more reliable test
execution. Removing the network layer allows Cypress to execute tests as fast as
the browser is capable of rendering.

The browser-integrated architecture of Cypress accounts for it's quick and reliable
test execution. Sounds promising. But let's see it for ourselves. Next move: install
Cypress in a Rails project. You can find the source code for the demo project [here](https://github.com/nebulab/cypress-store).

## Cypress on Rails: hands-on experience

### Application setup

We want to quickly bootstrap a Rails application with some logic, data, and views
already in place so that we can focus on the testing part. A fresh installation
of [Solidus](https://github.com/solidusio/solidus) will do the job. Solidus is a
highly customizable ecommerce platform.  By adding Solidus gem to our project we
get a default store implementation right out of the box. Bellow is an outline of
all required application setup steps:

1. Create a new Rails project, use [Postgresql](https://www.postgresql.org/) for the database and skip the test files:

```bash
$ rails new cypress-store -d postgresql -T
```

2. Add Solidus to the project by installing two new gems and running their
included generators:

```ruby
# Gemfile

gem 'solidus'
gem 'solidus_auth_devise'
```
```bash
bundle exec rails g spree:install
bundle exec rails g solidus:auth:install
bundle exec rake railties:install:migrations
```

3. Run the rails server and navigate to the index page, you should be greeted with
the default store landing page:

```bash
bundle exec rails s
```

At this step, we have a full-fledged online store. One might want to tweak some
styles before sending it to production, but for our testing purposes, it's just
what we need. We are now ready to setup Cypress.

### Cypress setup

Similarly to how [react-rails](https://github.com/reactjs/react-rails) gem is used
to integrate React components with Rails views, we will use [cypress-on-rails](https://github.com/shakacode/cypress-on-rails)
gem to integrate Cypress with Rails tests. The new gem is a light wrapper around
Cypress that augments its functionality allowing us to prepare application state
using factories or custom Ruby code. Following the gem's getting started [guide](https://github.com/shakacode/cypress-on-rails#getting-started),
add the cypress-on-rails gem to the Gemfile and run the generator:

```ruby
# Gemfile

group :test, :development do
  gem 'cypress-on-rails', '~> 1.0'
end
```
```bash
bin/rails g cypress_on_rails:install
```

This will both add the cypress npm package and setup the Ruby integration. To ensure
that Cypress is ready to run tests against our application, run the application
server in a test environment on port 5002 and in a separate window run Cypress:

```bash
# start rails
bundle exec rails server -e test -p 5002

# in separate window start cypress
yarn cypress open --project ./spec
```

You might also need to precompile assets before running Cypress. The command `cypress open`
will launch a test runner window with some sample tests scaffolded for us by Cypress.
We will move on to substitute the sample tests with our own. Now, notice how simple
it is to add Cypress to a Rails project, a single gem and no external dependencies
like servers or drivers required.

However, let's throw in a few more gems to help us with arranging the application
state. We want to empty the database before each spec and then create the data
required by each test scenario.

As usually, we delegate the database cleaning job to the [database_cleaner](https://github.com/DatabaseCleaner/database_cleaner) gem.
Add the gem to the project and then key in the bellow scripts:

```ruby
# spec/cypress/cypress_helper.rb

require 'database_cleaner'
```
```ruby
# spec/cypress/app_commands/clean.rb

DatabaseCleaner.strategy = :truncation
DatabaseCleaner.clean
```
```js
# spec/cypress/support/index.js

import './commands'
import './on-rails'

beforeEach(() => {
  cy.app('clean');
});
```

The above scripts configure the gem and then run it (`cy.app('clean')`) before
each integration test. Now lets prepare the test data with FactoryBot. Add the
`factory_bot_rails` gem to the project together with the following code:

```ruby
# spec/cypress/cypress_helper.rb

require 'database_cleaner'
require "factory_bot"
require "spree/testing_support/factories"
require "carmen"

Dir[Rails.root.join("spec", "support", "factories", "**", "*.rb")].each { |f| require f }

FactoryBot.find_definitions
```

We now have access to both the FactoryBot library and all the factories provided
by Solidus (e.g. users, orders and products).

### Add Cypress tests

Some online stores require their customers to sign in prior to the checkout. Solidus
comes with user session management functionality built-in and for us it's a great
test subject to begin with.

Our first test will verify that only registered (persisted) users can sign in. Users
that cannot be found in our database will be presented with the corresponding sign
in failure message.

Following the Arrange-Act-Assert (AAA) testing pattern, we first arrange the application
state for our planned scenario. We will execute our tests against an application
with one existing user. We will use a user factory imported from Solidus. Key in
the following:

```ruby
# spec/cypress/app_commands/scenarios/sign_in.rb
FactoryBot.create(:user, email: 'user@example.com', password: 'test123')
```

With the state arranged, we move on to describe user actions and assert the desired
outcome. Note that Cypress leverages other well-known libraries to write and organize
tests. Specifically, Mocha provides TDD-like syntax to structure the tests
(think decribe() - beforeEach() - it()). Likewise, Cypress wraps and extends Chai
for writing assertions (think should). Moreover, with cypress-on-rails gem we are
able to run our factory defined above by calling cy.scenario('sign_in'). Type in
the following:

```js
// spec/cypress/integration/user/sign_in.spec.js
describe('Sign in', () => {
  beforeEach(() => {
	  cy.scenario('sign_in');
  });
});
```

Great, with above we declared that we want our `sign_in` state preparation script
to run before any of the following tests. Now, let's describe a scenario in which
an existing user attempts to login:

```js
// spec/cypress/integration/user/sign_in.spec.js
describe('Sign in', () => {
  beforeEach(() => {
    cy.scenario('sign_in');
    cy.visit('/');
  });
  it('signs in user with valid credentials', () => {
    cy.get('#link-to-login').click();
    cy.url().should('include', '/login');
    cy.get('[name="spree_user[email]"]').type('user@example.com');
    cy.get('[name="spree_user[password]"]').type('test123');
    cy.get('input.button')
      .contains('Login')
      .click();
    cy.get('.flash.success')
      .contains('Logged in')
      .should('be.visible');
  });
});
```

The test code is self-explanatory. The user visits the index page and clicks on
the login button, which redirects him to the login page. On the login page, the
user enters his valid credentials and clicks "Login" button. As the credentials
are valid, we expect a login success message to be displayed. Now let's verify
that a user with invalid credentials cannot sign in:

```js
// spec/cypress/integration/user/sign_in.spec.js
describe('Sign in', () => {
  beforeEach(() => {
    cy.scenario('sign_in');
    cy.visit('/');
  });
  it('signs in user with valid credentials', () => {
    ...
  });
  it('does not sign in user with invalid credentials', () => {
    cy.get('#link-to-login').click();
    cy.url().should('include', '/login');
    cy.get('[name="spree_user[email]"]').type('wrong_email@example.com');
    cy.get('[name="spree_user[password]"]').type('test123');
    cy.get('input.button')
      .contains('Login')
      .click();
    cy.get('.flash.error')
      .contains('Invalid email or password.')
      .should('be.visible');
  });
});
```

It's not ideal, the duplicate code is screaming at us. We will return to it, but
for now, we focus on executing the tests. Thus, we run the server and the test
runner as we did previously. Running the tests we should see the Cypress test
runner in action:

![](https://cdn.sanity.io/images/kqgmf0g2/production/68cd6c0e45890f82c41b5e8dca129820634d99dc-2104x1252.gif?fit=clip)

Great! Our tests are successfully executed: Cypress test runner opens a new browser
window and mimics the user actions as described in our test scenario.

Notice how the browser window is divided into two parts with the command log on
the left and our application on the right. The command log displays all the executed
commands together with application data such as network requests, page loads, etc.
Notably, with each performed action Cypress takes a new DOM snapshot. This series
of snapshots enables us to navigate the command log and see the state of our application
back in time. Furthermore, remember that we are in the browser. Open the DevTools,
inspect the DOM or click on any command from the log and see it's full description.
One can  also put a `debugger` in the application's code or within a test
scenario (`cy.debug()`) and inspect the state with the browser console. Are you
working with a [Redux](https://redux.js.org/) store? Plug into that too. Overall,
the interactive test runner enables us to better understand our application and
quickly reason about our tests, which makes testing a more enjoyable experience.

Finally, let's refactor our user sign in spec to remove duplicate code. One possible
solution is to use Cypress custom commands, which allow one to group together common
user patterns. We extract the repeating user sign in logic into a custom command:

```js
// spec/cypress/support/commands.js
Cypress.Commands.add('login', (email, password) => {
  cy.get('#link-to-login').click()
  cy.url().should('include', '/login')
  cy.get('[name="spree_user[email]"]')
    .type(email)
  cy.get('[name="spree_user[password]"]')
    .type(password)
  cy.get('input.button')
    .contains('Login')
    .click()
})
```

Cypress will load the new command for us so we can start using it right away:

```js
// spec/cypress/integration/user/sign_in.spec.js
describe('Sign in', () => {
  beforeEach(() => {
    cy.scenario('sign_in');
    cy.visit('/');
  });
  it('signs in user with valid credentials', () => {
    cy.login('user@example.com', 'test123');
    cy.get('.flash.success')
      .contains('Logged in')
      .should('be.visible');
  });
  it('does not sign in user with invalid credentials', () => {
    cy.login('wrong_email@example.com', 'test123');
    cy.get('.flash.error')
      .contains('Invalid email or password.')
      .should('be.visible');
  });
});
```
## Add Cypress to CI

Nearly any software product involves an engineering team continuously integrating
small code changes into a shared repository. Without special measures, such frequent
updates by different team members can lead to accumulation of bugs. We want to prevent
that. We will catch the bugs early by running our Cypress integration tests on each
commit to our shared remote repository.

In addition to Cypress we will also run RSpec to demonstrate a real scenario with
various test suites running in parallel. Furthermore, we will also run in parallel
the individual tests within each test suit to decrease the overall build time.
Specifically, we will run Cypress test files in different containers, in parallel.
We will highlight the interesting configuration parts, but please find the full
configuration in the [project repository](https://github.com/nebulab/cypress-store/blob/master/.circleci/config.yml).

First, we declare that our `build_rspec_cypress` workflow consists of two jobs
that we wish to run in parallel:

```yaml
# .circleci/config.yml
workflows:
  version: 2
  build_rspec_cypress:
    jobs:
      - rspec
      - cypress
```

The cypress job will run the required general steps like database preparation and
asset compilation after which it will run the Rails server in the background:

```yaml
# .circleci/config.yml
- run:
	  name: Run rails server in background
	  command: bundle exec rails server -e test -p 5002
	  background: true
```

Yes, just like we did on our local machine. However, we will need to wait for
the server to start before executing integration tests against it:

```yaml
- run:
	  name: Wait for server
	  command: |
	    until $(curl --retry 10 --output /dev/null --silent --head --fail http://127.0.0.1:5002/admin); do
	        printf '.'
	        sleep 5
      done
```

Finally, the server is up and we can run our Cypress tests:

```yaml
- run:
    name: Executes Cypress end-to-end tests
    command: |
      export TEST_FILES="$(circleci tests glob "spec/cypress/**/*.spec.js" | circleci tests split --split-by=timings)"
      export TEST_FILES="$(ruby -rshellwords -e'print ENV["TEST_FILES"].shellsplit.join(",")')"
      echo yarn run cypress run --project ./spec --spec $TEST_FILES
      yarn run cypress run --project ./spec --spec $TEST_FILES
- store_artifacts:
    path: spec/cypress/videos
- store_artifacts:
    path: spec/cypress/screenshots
```

The test files will be split to run in parallel in multiple containers. Change `parallelism: 2`
in the configuration file to the desired number of containers, but make sure it is
lower than the number of test files. Finally, configure CPU and RAM according to
your needs with the `resource_class` entry.

## Summary

In this article, we covered a lot of ground. We started with a discussion of the
new Cypress browser-integrated architecture. From there we initiliazed a new Rails
application to see Cypress in action. We defined our test scenarios with JavaScript
and prepared application state with Ruby. Finally, we setup parallel execution of
Cypress tests as part of our continuous integration process.

Using Cypress for Ruby on Rails Acceptance Testing

Test-driven development (TDD) is one of the most useful skills you'll learn as a software developer since it allows you to add new features, refactor old code, as well as catch bugs you may have missed when coding with ease. With tests, you can rest assured you'll know first whether your changes broke something somewhere.

Nevertheless, it is virtually impossible to consider every use case or to avoid making mistakes, that's why things wreak havoc from time to time. Is there a way to reduce this margin error even more? You can bet on that!

Enter mutation testing. As the name implies, it's a testing method where you add mutants (also known as variations) to your code to make it fail. Some examples would be: changing `true` for `false`, calling an incorrect method, deleting parts of your code, you name it. The success is then measured by the amount of tests that fail.

If a test fails, it means that your code is covering (or handling correctly) that case and there's nothing to worry about. If it passes, that means there's something you're either a) not covering b) not testing correctly, and you must fix that.

## What are my options?

At Nebulab, we're very big fans of [Ruby on Rails][railsservice] and JavaScript. We went looking for mutation testing libraries for these languages and found the following:

* [Mutant][mutant] by [@mbj][mbj], which works for Ruby
* [Stryker][stryker], which works for JavaScript, but has two work-in-progress implementations for Scala and .NET

## How do I get started?

For the sake of brevity, we will only use _mutant_ for this post. Its GitHub repo contains a README you should read in depth, as it contains a guide with nomenclature associated to mutation testing, which you should get familiar with before going any further.

Once that is done and dusted, you need to integrate `mutant` to your project. We're going to add it to [Solidus][solidus], as it's always better to use a real-life example when explaining new concepts, which is as simple as adding the following line to Solidus' `Gemfile`:

`gem 'mutant-rspec', '~> 0.8.24', require: false`

Then, run `bundle` to install the newly-added dependency.

If you're running the above command for the first time, you shouldn't have any problems. Otherwise, you might need to run `bundle update` to get things up and running.

Worth noting that there's also an integration with [`minitest`][minitest].

And that's it! You don't have to do anything else, `mutant` is now available for you to use on your project. But how do you use it?

## Killing mutants

Unlike other testing libraries, you don't run `mutant` against a specific test file or scenario, but rather against example group descriptions, like this:

`bundle exec mutant --include lib --require spree --use rspec "Spree::Api::CouponCodesController#load_order"`

That particular action for that controller has two mutants that will make the specs pass; that means there's something we're not testing/covering and we need to kill the mutants (make them fail)

In this case, we're not testing how our endpoints must respond when:

* an order is not found
* passing an argument other than an order number

How can we fix this?

Under `Spree::Api::CouponCodesController#load_order`, we can replace `params[:order_id]` with the `order_id` method found under `Spree::Api::BaseController`, which returns all the possible attributes passed as an argument when searching for an order. While this is not directly related to the killing of a mutant, it allows us to fix possible bugs in advance.

Now, to properly kill the mutants, under `api/app/controllers/spree/api/coupon_codes_controller.rb`, we'd need to add the following tests:

```ruby
describe '#load_order' do
  context 'when trying to load a non-existing order' do
    it 'returns an error' do
      post spree.api_order_coupon_codes_path('not_found'), params: { coupon_code: 'not_found' }
      expect(response.status).to eq(404)
      expect(json_response).to eq({
        "error" => I18n.t('spree.api.resource_not_found')
      })
    end
  end
  context 'when passing an argument other than an order number' do
    it 'returns an error' do
      post spree.api_order_coupon_codes_path(self), params: { coupon_code: 'not_found' }
      expect(response.status).to eq(404)
      expect(json_response).to eq({
        "error" => I18n.t('spree.api.resource_not_found')
      })
    end
  end
end
```

And that's it! You just killed two mutants that were dwelling within your codebase, expecting to crash your application when you least expect it 🎉

There are two caveats when implementing mutation testing that you need to take into consideration:

* Mutation testing is slow, as it requires a lot of computational power. Unless the project you work on can afford to apply it to the whole spec suite, it's better to use it only where absolutely required (i.e.: methods / modules / classes you want as bug-free as possible) or if the project is small enough.

* Equivalent mutants, which are mutants that modify your code in a way that makes it behave as you'd expect it. While this might help you write better, non-redudant code, it also makes a lot of (white) noise, which might be very annoying on bigger codebases.

I also noticed that the output is not consistent for failing specs, at least on this scenario. I'm not sure whether it is the expected behavior, a bug on the parser, or `mutant` requires modifications to properly work with Rails engines, but it was very annoying to receive a different output everytime I ran specs for the aforementioned controller.

## Closing notes

I think mutation testing adds a lot of value to your projects and it's really worth the effort, as it allows you to reduce redundancy within your codebase, remove dead code, forces you to leave no stone unturned and, as `mutant`'s README says: coverage becomes a meaningful metric.

I plan to propose a proof of concept of this testing method for Solidus in the near future. If you wish to keep track of this idea, you can do so [here][fork].

What do you think about this testing method? Have you implemented it before on one of your projects? How well did you fare? Let us know in the comments below!

[mutant]: https://github.com/mbj/mutant
[mbj]: https://github.com/mbj
[stryker]: https://github.com/stryker-mutator/stryker
[solidus]: https://solidus.io/
[minitest]: https://github.com/mbj/mutant/blob/master/docs/mutant-minitest.md
[fork]: https://github.com/aitbw/solidus/tree/aitbw/poc_mutation-testing
[railsservice]: https://nebulab.com/ruby-on-rails-development/

An Introduction to Mutation Testing

Like all web developers, I love to experiment with new tools, libraries and frameworks.

This time, for one of my side projects (my new portfolio), I decided to use [NuxtJS](https://nuxtjs.org/), which is a framework built on top of VueJS that allows to build SPAs and static websites blazingly fast, and [Prismic](https://prismic.io/), which is a Cloud headless CMS.

I've been using WordPress for years, but recently I've started working with VueJS and Nuxt on other projects, and not much time passed before deciding to build my new portfolio with Nuxt, mostly because of VueJS' ease of use.

But having a static website means that whenever I want to update it I have to:

- Open my code editor
- Make all the changes needed
- Commit to my repository
- Upload the updated/new files to the server

Not the ideal situation to be honest; I wanted to have a static website but manage its content without writing code, this is why I decided to add Prismic to the project.

By using Prismic, I can have a static website that fetches its content from an API; sounds perfect!

But there's a downside: whenever I add new content (a blog post or a case study), I still have to add the new content's page to the site's source code, meaning I'm back at the starting point.

The solution is quite simple: during the generation of the site, I tell Nuxt to make calls to the Prismic API and dynamically create those pages.<br>
Doing so, I don't have to write a single line of code anymore, bingo!

But I wanted to push it a bit further because it's true that this mechanism works, but every time a page is visited it makes a call to the Prismic API to fetch the content; this is pretty useless, and on a large scale website it can become costly.

I mean that I wanted to make those API calls only when generating the website, creating a completely static website, and at the same time having a CMS to manage its content.

> "But how do I regenerate the website everytime I update the content?"

The website is hosted on [Netlify](https://www.netlify.com/) and I've configured a webhook that whenever is triggered by Prismic it regenerates the whole website.

It's really easy to configure:

- [Create an incoming webhook on Netlify](https://www.netlify.com/docs/webhooks/#incoming-webhooks)
- [Configure webhooks on Prismic](https://user-guides.prismic.io/webhooks/webhooks)

## TL;DR;

You can find the code in [this GitHub repository](https://github.com/kekkorider/nuxt-prismic-app).

There's also a [demo available](https://determined-panini-7baf61.netlify.com/).

### 01. Creating the NuxtJS app

[Creating a new NuxtJS application](https://nuxtjs.org/guide/installation#using-code-create-nuxt-app-code) is pretty straightforward, all you have to do is open your terminal and launch

```
yarn create nuxt-app <my-project>
```

At this point, `nuxt-create-app` asks a couple of questions like the project's name, description, server, UI framework to use and so on

![create nuxt app command](https://cdn.sanity.io/images/kqgmf0g2/production/af880aca6b4ee5b59f337269f484bb799c506e21-1378x1162.png?fit=clip)

The next step is to `cd` into the project's folder and run

```
yarn run dev
```

and voilà, the new application is running at `http://localhost:3000/`.

![nuxt app created](https://cdn.sanity.io/images/kqgmf0g2/production/708e9deec984925fd5b91f6bb498f74cd4e1e411-1309x777.png?fit=clip)

## 02. Creating the Prismic backend

The website will be quite standard: it will have a homepage, an about page, a list of posts and an X amount of single post pages.

Let's start by [logging in into our Prismic account](https://prismic.io/dashboard) and create a new repository with three content types:

- Homepage (single type)
- About page (single type)
- Blog post (repeatable type)

### Important note

When creating the `Blog Post` content type, make sure you set up a `UID` field, it will be the slug of each post.

Noticed that I haven't set up a "Posts index" custom type? That's because I'll setup Nuxt to create that page when generating the website.

With the content types created, the custom types list will look like this

![prismic custom types list](https://cdn.sanity.io/images/kqgmf0g2/production/0b783ae71d8acfd1e8ef1a80812ba000b3d670b0-1189x634.png?fit=clip)

Now, let's fill in some content in the **Content** section

![prismic content created](https://cdn.sanity.io/images/kqgmf0g2/production/db99fbc5dd003154187e4af8409664c014ddd44c-1230x675.png?fit=clip)

## 03. Set up Nuxt to retrieve content from Prismic

The first thing to do is to add the `prismic-javascript` and `prismic-dom` modules, which are the two libraries that allow to query and parse content from Prismic.

Install `prismic-javascript` and `prismic-dom` by running

```
yarn add prismic-javascript prismic-dom
```

and then create a `prismic-config.js` file at the root of the project with the following content:

```javascript
// prismic.config.js
import Prismic from 'prismic-javascript'
import PrismicDOM from 'prismic-dom'
const config = {
  baseUrl: '<API_ENDPOINT>',
  access_token: '<ACCESS_TOKEN>'
}
export const initApi = req => {
  return Prismic.getApi(config.baseUrl, {
    accessToken: config.access_token,
    req: req
  })
}
export const linkResolver = doc => {
  if (doc.type === 'blog_post') return `/blog/${doc.uid}`
  return `/${doc.uid}`
}
export const generatePageData = (documentType, data) => {
  switch (documentType) {
    case 'homepage':
      return {
        title: PrismicDOM.RichText.asText(data.title),
        content: PrismicDOM.RichText.asText(data.content)
      }
    case 'about_page':
      return {
        title: PrismicDOM.RichText.asText(data.title),
        content: PrismicDOM.RichText.asText(data.content)
      }
    case 'blog_page':
      return {
        posts: data
      }
    case 'blog_post':
      return {
        title: PrismicDOM.RichText.asText(data.title),
        content: PrismicDOM.RichText.asText(data.content)
      }
  }
}
```

This file contains the Prismic's configuration and a couple of functions that are used in every template to initialize the APIs (`initApi`) and generate each page's content (`generatePageData`)

The Prismic `API_ENDPOINT` can be found in `Settings -> API & Security -> API Endpoint`.

An `ACCESS_TOKEN` is required only if the backend is set as `Private` in `Settings -> API & Security -> Repository security`

Now, open the `nuxt.config.js` file and add the following code:

```javascript
// nuxt.config.js
const Prismic = require('prismic-javascript')
import { initApi } from './prismic.config'
module.exports = {
  ...
  generate: {
    routes: function() {
      // Fetch content for the homepage and generate it
      const homepage = initApi().then(api => {
        return api
          .query(Prismic.Predicates.at('document.type', 'homepage'))
          .then(response => {
            return response.results.map(payload => {
              return {
                route: '/',
                payload
              }
            })
          })
      })
      // Fetch content for the about page and generate it
      const aboutPage = initApi().then(api => {
        return api
          .query(Prismic.Predicates.at('document.type', 'about_page'))
          .then(response => {
            return response.results.map(payload => {
              return {
                route: '/',
                payload
              }
            })
          })
      })
      // Fetch all the blog posts to generate the Blog page
      const blogPage = initApi().then(api => {
        return api
          .query(Prismic.Predicates.at('document.type', 'blog_post'))
          .then(response => {
            return [{
              route: `/blog`,
              payload: response.results
            }]
          })
      })
      // Fetch again all the blog posts, but this time generating each post's page
      const blogPosts = initApi().then(api => {
        return api
          .query(Prismic.Predicates.at('document.type', 'blog_post'))
          .then(response => {
            return response.results.map(payload => {
              return {
                route: `/blog/${payload.uid}`,
                payload
              }
            })
          })
      })
      // Here I return an array of the results of each promise using the spread operator.
      // It will be passed to each page as the `payload` property of the `context` object,
      // which is used to generate the markup of the page.
      return Promise.all([homepage, aboutPage, blogPage, blogPosts]).then(values => {
        return [...values[0], ...values[1], ...values[2], ...values[3]]
      })
    }
  },
  ...
}
```

What the code above does is pretty simple: it queries all of our custom types (`homepage`, `about_page` and `blog_post`) from Prismic and passes the data to our templates.

## 04. Create templates and components

I'll try to explain all of these templates and components, but you can just copy-paste them in their respective locations.

```html


<template>
  <nav class="nav">
    <nuxt-link to="/">Logo goes here</nuxt-link>
    <ul class="nav-links">
      <li class="nav-link"><nuxt-link to="/">Homepage</nuxt-link></li>
      <li class="nav-link"><nuxt-link to="/about">About</nuxt-link></li>
      <li class="nav-link"><nuxt-link to="/blog">Blog</nuxt-link></li>
    </ul>
  </nav>
</template>

<style scoped>
.nav {
  align-items: center;
  display: flex;
  justify-content: space-between;
  padding: 20px;
}
.nav-links {
  list-style-type: none;
  margin: 0;
  padding: 0;
}
.nav-link {
  display: inline-block;
  margin-left: 20px;
}
</style>
```

☝ The navigation top bar

```html


<template>
  <div>
    <main-nav/>
    <nuxt/>
  </div>
</template>

<script>
import MainNav from '@/components/MainNav.vue'
export default {
  components: {
    MainNav
  }
}
</script>


<style>
html {
  font-family: 'Source Sans Pro', -apple-system, BlinkMacSystemFont, 'Segoe UI',
    Roboto, 'Helvetica Neue', Arial, sans-serif;
  font-size: 16px;
  word-spacing: 1px;
  -ms-text-size-adjust: 100%;
  -webkit-text-size-adjust: 100%;
  -moz-osx-font-smoothing: grayscale;
  -webkit-font-smoothing: antialiased;
  box-sizing: border-box;
}
body {
  background-color: #fafafa;
  margin: 0;
}
a {
  text-decoration: none;
  color: #5CBEFD;
}
*,
*:before,
*:after {
  box-sizing: border-box;
}
</style>
```
☝ The default layout with common styles

```html


<template>
  <section class="container">
    <h1>{{ "{{" }} title }}</h1>
    <div>{{ "{{" }} content }}</div>
  </section>
</template>

<script>
import Prismic from 'prismic-javascript'
import { initApi, generatePageData } from '@/prismic.config'
export default {
  asyncData(context) {
    if (context.payload) {
      return generatePageData('homepage', context.payload.data)
    } else {
      return initApi().then(api => {
        return api
          .query(Prismic.Predicates.at('document.type', 'homepage'))
          .then(response => {
            return generatePageData('homepage', response.results[0].data)
          })
      })
    }
  }
}
</script>
```
☝ Our homepage.

As you can see, I've set up an `asyncData()` method. This method is [part of NuxtJS](https://nuxtjs.org/api/) and is responsible for fetching the data before rendering the page.

Inside of `asyncData()` I check if the `context` object has the `payload` property (if the `yarn generate` script is running).

If so, we directly return the data using the `generatePageData()` function I created in `prismic.config.js`.

But the `payload` is only available when I'm generating the site using `yarn generate`, during development `payload` doesn't exist, so we have to fetch our data from Prismic first and then return the data with `generatePageData()`.

```html


<template>
  <section class="container">
    <h1>{{ "{{" }} title }}</h1>
    <div>{{ "{{" }} content }}</div>
  </section>
</template>

<script>
import Prismic from 'prismic-javascript'
import { initApi, generatePageData } from '@/prismic.config'
export default {
  asyncData(context) {
    if (context.payload) {
      return generatePageData('about_page', context.payload.data)
    } else {
      return initApi().then(api => {
        return api
          .query(Prismic.Predicates.at('document.type', 'about_page'))
          .then(response => {
            return generatePageData('homepage', response.results[0].data)
          })
      })
    }
  }
}
</script>
```
☝ The About page, same as the homepage

```html
// pages/blog/index.vue

<template>
  <div class="container">
    <h1>Blog page</h1>
    <hr>
    <article class="post" v-for="(post, index) in posts" :key="index">
      <header>
        <h1>
          <nuxt-link :to="`/blog/${post.uid}`">{{ "{{" }} "{{ "{{" }}" }} Dom.RichText.asText(post.data.title) }}</nuxt-link>
        </h1>
      </header>
    </article>
  </div>
</template>

<script>
import Prismic from 'prismic-javascript'
import PrismicDOM from 'prismic-dom'
import { initApi, generatePageData } from '@/prismic.config'
export default {
  data() {
    return {
      Dom: PrismicDOM
    }
  },
  asyncData(context) {
    if (context.payload) {
      return generatePageData('blog_page', context.payload)
    } else {
      return initApi().then(api => {
        return api
          .query(Prismic.Predicates.at('document.type', 'blog_post'))
          .then(response => {
            return generatePageData('blog_page', response.results)
          })
      })
    }
  }
}
</script>
```
☝ The blog page.

Here, the code inside the `asyncData()` method is a bit different from the one of Homepage or the About page; that's because there's an **array of contents**.

The difference here is that we do not pass the `data` property of the `payload` to `generatePageData()`, but directly the `payload`.

Also, we include the `PrismicDOM` library to the component's `data`, so that we can use it to print all our contents into the template by writing

```javascript
Dom.RichText.asText(post.data.title)
```

where needed.

(Yes, I _could_ avoid using the `PrismicDOM` library, but in that case we have to write something like `post.data.title[0].text[0]`)

```html


<template>
  <div class="container">
    <h1>{{ "{{" }} title }}</h1>
    <div>{{ "{{" }} content }}</div>
  </div>
</template>

<script>
import Prismic from 'prismic-javascript'
import { initApi, generatePageData } from '@/prismic.config'
export default {
  asyncData(context) {
    if (context.payload) {
      return generatePageData('blog_post', context.payload.data)
    } else {
      return initApi().then(api => {
        return api
          .query(Prismic.Predicates.at('my.blog_post.uid', context.params.slug))
          .then(response => {
            return generatePageData('blog_post', response.results[0].data)
          })
      })
    }
  }
}
</script>
```
☝ The single post template

First of all, did you notice the file structure? The folder's name starts with an underscore, that means that its name will be auto-generated via our configuration in `nuxt.config.js`.

For our single posts we wrote

```javascript
route: `/blog/${payload.uid}`
```

This means that `_slug` will be replaced with the `UID` of our post, resulting in a tree that will look like this:

```
/root
  /blog
    /post-01
      index.html
    /post-02
      index.html
    /post-03
      index-html
```

## Conclusion

You did it, you've managed to create a NuxtJS website that fetches its content only during the build process (except for development of course).

This allows you to save a lot of bandwidth (and also money) because it only calls the APIs once per content type instead of every page load. Cool uh?

I hope you found this post useful, if you have questions, found a bug or just want say hi, leave a comment.

Creating a Blazing-Fast Nuxt.js Website with Prismic

100% code coverage, right? Yes, I know, you don't merge code in master that is
not fully tested and all that stuff. Yet I'm almost sure there's one thing
that you may be pushing to production without any tests on it: your data
migrations.

For example you could have this code:

```ruby
class RemoveEmailFromUsers < ActiveRecord::Migration[5.1]
  def up
    # Before dropping the email column from users table let's
    # create a new record with that email on the emails has many association.
    users.find_each do |user|
      user.emails.find_or_create_by(value: user.email)
    end
    remove_column :users, :email
  end
  def down
    add_column :users, :email, :string
  end
end
```

How do you test the code into the `up` method that creates a new record on a
newly added association between `User` and `Email` before removing the `email`
column from the `User` table?

It's a pretty common scenario and you could think that this logic should live
into a separate object that you can test in isolation. I agree, but you still
can't really test it since if you call that object with the last version of
your database schema (after this migration run), you'll have an exception
since `User` has no more the `email` column. 🤷‍

This example is easily fixable by just stubbing the email message on any
instance of User:

```ruby
allow_any_instance_of(User).to receive(:email).and_return(["test@email.com](mailto:%22test@email.com)")
```

This would probably fix it, but if you have a complex migration to run, you
may want to perform some more high level tests of how the system works when
the migration happens.

The good news is that you can do that. The mechanism is quite simple:

- Rollback to the migration that precedes the one you under test
- Add data to your database
- Set expectations
- Re-migrate the migration under test up

Let's make an example, we have these migrations:

```
db/
  migrate/
    20181110082123_do_cool_things_with_database.rb
    20181204143322_create_emails.rb
    20190106184413_remove_email_from_users.rb
```

If we want to test that the new association's record between User and Email
is correctly created by this migration we have to:

- Rollback database to `20181204143322_create_emails.rb`
- Create some users with the `email` field filled
- Set the expectation that for each user a new `Email` record has been created and associated with that same user
- Re-Run `20190106184413_remove_email_from_users.rb` migration.

This is how our code will look like:

```ruby
require 'rails_helper'
require Rails.root.join('db/migrate/20190106184413_remove_email_from_users.rb')
RSpec.describe RemoveEmailFromUsers do
  let(:migrations_paths) { ActiveRecord::Migrator.migrations_paths }
  let(:migrations) { ActiveRecord::MigrationContext.new(migrations_paths).migrations }
  let(:previous_version) { 20181204143322 }
  let(:current_version) { 20190106184413 }
  subject { ActiveRecord::Migrator.new(:up, migrations, current_version).migrate }
  around do |example|
    # Silence migrations output in specs report.
    ActiveRecord::Migration.suppress_messages do
      # Migrate back to the previous version
      ActiveRecord::Migrator.new(:down, migrations, ActiveRecord::SchemaMigration, previous_version).migrate
			
      # If other tests using User table ran before this one, Rails has
      # stored information about table's columns and we need to reset those
      # since the migration changed the database structure.
      User.reset_column_information
      example.run
      
      # Re-update column information after the migration has been executed
      # again in the example. This will make user attributes cache
      # ready for other tests.
      User.reset_column_information
    end
  end
  context 'when there are users with email' do
    let(:user_with_email) { create(:user, email: 'test@email.com') }
    it 'creates an Email associated with the same user' do
      expect { subject }
        .to change { Email.all.size }
        .from(0)
        .to(1)
      expect(Email.first.user).to eq user_with_email
      expect(Email.first.value).to eq 'test@email.com'
    end
  end
end
```

**Gotchas**

There is a case when running migrations within an example execution makes
Ruby on Rails generate a particular exception:

```
ActiveRecord::StatementInvalid:
  Mysql2::Error: SAVEPOINT active_record_1 does not exist: ROLLBACK TO SAVEPOINT active_record_1
```

This only happens with MySql in combination with cleaning up specs with a
transaction strategy. The latter can be both set with the RSpec configuration
`config.use_transactional_fixture` to `true`, which is the default (you should
find that in your `spec/rails_helper.rb`) or via DatabaseCleaner `transaction`
strategy. The reason behind this error is basically that we are asking to RSpec
to rollback the MySql database to the previous state with a transaction
rollback, but it can't handle rollbacks of schema changes as well.

There is also a quick way to fix this: we just need to use `truncation` for
all those specs by adding:

```
# Without DatabaseCleaner
before(:all) { self.use_transactional_tests = false }
after(:all)  { self.use_transactional_tests = true }
```

or:

```
# With DatabaseCleaner
before(:all) { DatabaseCleaner.strategy = :truncation }
after(:all)  { DatabaseCleaner.strategy = :transaction }
```

**Is testing migrations really needed?**

I don't know! These kind of specs looks fragile and poorly maintainable, even
if they can be removed once the migration has been pushed since they do not
provide any regression value. I still think they are worth it for some very
**critical data migrations** or in **OSS projects**, where it's important to
keep backwards compatibility in mind; that migration could run in the future,
when code is changed and no one can ensure it's still valid. Also, I think
they can help writing code with confidence and help thinking about all
possible scenarios.

It's worth mentioning that this post comes from a real need I had while
working on [Solidus,
the open source eCommerce platform based on Ruby on Rails](https://solidus.io) that we use.
I created [a PR that removes a field from the database](https://github.com/solidusio/solidus/pull/3028) and I provided three ways to
handle the data migration for Solidus users.
Having the ability to test the migration really helped me being sure all
approaches works without the need to test them by running the migration on
specifically crafted databases. Also, I didn't know when this migration will
be executed since it will run when users upgrade Solidus to the version that
contains PR's commits. At that point, without migration tests, we couldn't
be sure that the migration is still working.

Testing Database Migrations in Ruby on Rails

There's no debate around the fact that good API design is an art. When we stumble into a properly
designed API, we can feel it. Just like good visual UIs, good APIs are not just beautiful, it's
functional and it saves everyone's time. With this mind, it's not a stretch to say that APIs are, in
fact, UIs. They're not just meant for machines either: since there are people programming and using
those machines, creating an API that users are delighted to interact with is a deliberate choice of
its development team, and one we ought to make.

There are many resources about design principles for visual UIs, as well as a lot of good examples
to take inspiration from. When it comes to APIs, on the other hand, there is a lot of documentation
explaining the different protocols, languages and frameworks for their implementation, but nearly
not enough material on the underlying principles and choices that make certain APIs a joy to work
with and others a complete nightmare.

While nothing can beat experience and each team comes up with their own rules for what makes an API
great, we can all benefit by applying some basic principles to the design of our APIs. These are
very abstract and can be implemented in many different ways, but they should always guide our
technical decisions.

## Consistency

Consistency means that similar endpoints should behave in similar ways, including in edge scenarios.
You should always strive to keep vocabulary, URL structure, request/response formats and error
handling consistent across your entire API.

This provides several benefits:

* It makes it much simpler to interact with your API, since users always know what to expect and
  don't have to read the documentation of every endpoint, but can simply go with their gut.
* It allows writing client libraries that don't know the exact schema of the API, just the rules
  you commit to respecting. The Stripe API client is a good example of this: because the structure
  of requests and responses is always the same, it can build objects dynamically and only needs to
  be updated when one of the API rules changes.
* It creates a set of battle-tested guidelines that you can abide by when you are implementing new
  features in the API. No more discussions around whether to use numeric IDs or UUIDs, because
  you'll just go with whatever you already have in place.

Consistency is probably the most impactful trait you can implement in the design of your API, and your users will love you for it.

## Performance

Performance in HTTP APIs is a tricky matter. Because APIs are not directly consumed by end users,
it's easy for performance issues to go unnoticed for a very long time, especially in the context of
server-to-server interactions. Unfortunately, because software is made for people, all types of
performance issues will eventually impact the end user.

I strongly advise against early optimization, for the usual reasons: it will slow down the
development of your MVP and you can't know what parts of your product need to be optimized without
having the right metrics in place first. You should optimize based on data, not instinct.

With that said, it is extremely important that you start collecting the data from day one. Setting
up an APM tool is a matter of seconds nowadays, and it will provide you with a ton of useful
information about how your API is being used in the real world.

## Documentation

No matter how consistent your API is, users will still need a place they can go to in order to get
started or obtain additional details about certain aspects or capabilities of the API.

Furthermore, API documentation should not just be about presenting request and response templates.
It's useful and recommended to add any information your users might find helpful, such as
explanations as to what happens in the background when a certain API call is made or what other
endpoints the user might need to complete the transaction at hand.

It is extremely important that your API documentation is accurate and up to date. The only way to
accomplish this is by creating a workflow to integrate documentation into your development process.
A good way is to check documentation into your VCS and require developers to update it whenever they
change the API.

Having developers write documentation might seem like a waste of time, but the more time you spend
documenting, the less time you'll spend answering questions and investigating bogus bug reports.

Finally, ensure the documentation is not just available, but a joy to consult. Since it is meant to
be consumed by humans, put extra care into the UI and UX of reading the documentation. Instead of
doing this yourself, you can just adopt a service such as [Stoplight](https://stoplight.io) that will store and present the content in a standard format for you.

## Usability

While there is nothing inherently wrong with having a 1:1 mapping between your database tables and
your API resources, you should know that this is not the only way to build an API. In fact, for
complex APIs, it's often not the best way, because it puts all the burden of stringing the right set
of operations together in the right order on the user's shoulders.

If you can simplify a business transaction to only require one API call instead of two, why not do
it? It would be unthinkable for a visual UI to require user input for every single operation that
happens in the background - and yet, that's exactly what we do in many APIs, when we ask our users
to do our work out of laziness.

One example of this is an API that allows users to add a new payment method and mark a payment
method as the default one. If we expect situations where the user wants to add a new method and
immediately mark it as default, we can add a mark_as_default attribute to the payment method
creation endpoint and do everything in one transaction without requiring two API calls. This saves
both development time and bandwidth.

This kind of simplification is not always possible: when you are not able to determine the exact use
cases of your API in advance (e.g. in the case of public APIs), you ought to be as flexible as
reasonably possible (in the example above, this would mean adding the field but also maintaining a
separate endpoint for setting the default payment method).

The rule of thumb is to consider all aspects of your API as means to an end, i.e. to complete a
business flow. How can you best help the user achieve that goal? Once you have that in mind, design
choices become much easier.

## Simplicity

Build your API on top of simple, universally accepted standards and tools. There's no need for
envelopes, schemas, API gateways or any other esoteric solutions unless you have very good reasons
for using them.

The HTTP RFC already provides you with most of the tools you'll need to build a Web service that is
reliable and interoperable, so [go
ahead and read it](https://tools.ietf.org/html/rfc2616#section-10.1.1) (yes, it's long, but I can guarantee it's worth it).

Stick to the basics and do them well. Simplicity means less overhead for humans and machines, as
well as less room for mistake. For instance, here's what it takes to charge a credit card using the
Stripe API:

```console
curl https://api.stripe.com/v1/charges \
  -u your_api_key: \
  -d amount=999 \
  -d currency=usd \
  -d description="Example charge" \
  -d source=tok_visa
```

It's so simple you can do it without looking up the documentation, and it's virtually impossible to
mess it up. This is the kind of simplicity you want to strive for.

(By the way, the Stripe API is an excellent example of thoughtful API design, so take a look at the
[API reference](https://stripe.com/docs/api) if you have some time.)

## Evolution

Traditional Web applications are updated all the time: new features are designed and added, popular
ones are improved and streamlined, unused ones are deprecated and removed. Users are accustomed to
living and operating in an environment that's constantly changing, sometimes quite dramatically.

Most of the time, products do a very good job of nudging users to adopt new features: newsletters,
in-app tours and good design practices ensure that the UX is never disrupted by the latest round
updates.

For APIs, on the other hand, it looks like there are only two possible options: either you never
change your interface for fear of breaking implementations, or you change it without notice,
disrupting the most of your customers' work. This happens because API teams are often disconnected
from their user base, since they don't interact with users directly.

But a third option is entirely possible: with the right infrastructure and tooling in place, you can
have an API that changes in a way that is manageable for its users. You can use metrics to make
informed decisions about the interface you expose to the world: how often is an endpoint used? What
users called a specific API endpoint in the last 6 months? Make sure you can always answer this kind
of questions, because they will allow you to evolve your API without making your users' day a
nightmare.

## Over to You!

Do you have any other principles that you apply when designing APIs? Or have you seen examples of
very well-designed APIs? We'd love to hear from you and discuss, just leave a comment below!

The Nebulab