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The Nebulab

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Illustration of a customer account dashboard in a browser window, with a login card floating in front of it and the Shopify logo alongside

Shopify

- 9 mins

Standard vs. Custom Account Portals in Shopify: How to Choose

2026-08-05Alberto VenaMassimiliano LattanzioNicolò Rebughini
Shopify Editions Spring 2026 cover

Shopify

- 8 mins

Shopify's Agentic Strategy and the Future of DTC

2026-07-08Alessandro Desantis
This Is Why Your E-Commerce CRO Program Isn't Working

CRO

- 7 mins

This Is Why Your E-Commerce CRO Program Isn't Working

2026-05-06Alessandro Mori
Stop Killing Your Margins: A Guide to Smarter E-Commerce Discounting

E-Commerce Strategy

- 8 mins

Stop Killing Your Margins: A Guide to Smarter E-Commerce Discounting

2026-02-11Andrea Vassallo
What Your E-Commerce Agency Won’t Tell You, But Should

E-Commerce Strategy

- 4 mins

What Your E-Commerce Agency Won’t Tell You, But Should

2025-12-17Andrea Vassallo
The Early Mover’s Guide to AI Product Discovery

AI

- 11 mins

The Early Mover’s Guide to AI Product Discovery

2025-10-22Alessandro Desantis
Why Your Brand Is Not Really Data-Driven (And What to Do About It)

Analytics

- 6 mins

Why Your Brand Is Not Really Data-Driven (And What to Do About It)

2025-09-10Alessandro Desantis
From Data to Growth: A Framework to Build Your E-Commerce Roadmap

E-Commerce Strategy

- 10 mins

From Data to Growth: A Framework to Build Your E-Commerce Roadmap

2025-08-27Alessandro Desantis
The Three Dimensions of E-Commerce Customer Experience

E-Commerce Strategy

- 6 mins

The Three Dimensions of E-Commerce Customer Experience

2025-04-30Alessandro Desantis
Turning Customer Experience Into Your Next E-Commerce Growth Engine

Customer Experience

- 5 mins

Turning Customer Experience Into Your Next E-Commerce Growth Engine

2025-02-05Alessandro Desantis
Redefining the Digital Value Chain for Multi-Brand Retail

E-Commerce Strategy

- 10 mins

Redefining the Digital Value Chain for Multi-Brand Retail

2024-12-04Alessandro Desantis
How DTC Brands Can Elevate the Customer Gifting Experience

Shopify

- 8 mins

How DTC Brands Can Elevate Their Gifting Experience

2024-09-25Michela Frecchiami
Digital Product Passports and Retail’s New Growth Opportunity

Customer Experience

- 6 mins

Digital Product Passports and Retail’s New Growth Opportunity

2024-07-24Alessandro Desantis
The Ultimate Guide to E-Commerce Loyalty Programs

Retention

- 15 mins

The Ultimate Guide to E-Commerce Loyalty Programs

2024-03-20Alessandro Desantis
Using Workshops to Navigate Complexity and Build Alignment

Product Management

- 8 mins

Using Workshops to Navigate Complexity and Build Alignment

2024-01-31Marco Trincardi
East, Meet West: The Rise of Shoppertainment in E-Commerce

Design

- 6 mins

East, Meet West: The Rise of Shoppertainment in E-Commerce

2024-01-03Michela Frecchiami
Expanding Your Brand Globally with Cross-Cultural Design

Internationalization

- 11 mins

Expanding Your Brand Globally With Cross-Cultural Design

2023-11-08Michela Frecchiami
5 Principles for Doing Great Work with Your eCommerce Agency

Collaboration

- 7 mins

5 Principles for Doing Great Work with Your eCommerce Agency

2023-08-30Marco Trincardi
Why Memberships Are The Future of Customer Loyalty

Customer Experience

- 12 mins

Why Memberships Are The Future of Customer Loyalty

2023-08-02Alessandro Desantis
The Honest Guide to Mobile eCommerce Apps

Mobile

- 8 mins

The Honest Guide to Mobile eCommerce Apps

2023-06-21Alessandro Desantis
Supercharge Your DTC Growth with Product Management

Customer Experience

- 9 mins

Supercharge Your DTC Growth with Product Management

2023-05-24Alessandro Desantis
Scaling DTC Brands Through Product-Led Growth

Customer Experience

- 8 mins

Scaling DTC Brands Through Product-Led Growth

2023-04-27Alessandro Desantis
How to Make Your eCommerce A/B Tests Useless

A/B Testing

- 13 mins

How to Make Your eCommerce A/B Tests Useless

2023-03-29Alessandro Desantis
eCommerce A/B Testing: Strategies for Success

A/B Testing

- 13 mins

eCommerce A/B Testing: Strategies for Success

2023-03-07Alessandro Desantis
The GTDT Model for Intentional eCommerce Personalization

Customer Experience

- 9 mins

The GTDT Model for Intentional eCommerce Personalization

2023-01-03Alessandro Desantis

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